Určite ste už počuli o pojme „branding“, ktorý predstavuje oblasť budovania firemnej značky. Ide o jeden z najdôležitejších aspektov podnikania, pretože vaša značka má znázorňovať to, kým je vaša firma a taktiež ako vás majú ľudia vnímať. Pri brandingu je možné uplatňovať viacero prístupov a stratégií, ktoré si časom určite ukážeme. Za hlavný pilier brandingu môžeme označiť definovanie poslania značky. […]
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