Trápite sa s názvom pre svoju firmu? Pomôžeme vám!

Niektorí z vás si možno myslia, že meno firmy je druhoradá záležitosť, no mnoho manažérov by s vami nesúhlasilo.
Určite ste už počuli o pojme „branding“, ktorý predstavuje oblasť budovania firemnej značky. Ide o jeden z najdôležitejších aspektov podnikania, pretože vaša značka má znázorňovať to, kým je vaša firma a taktiež ako vás majú ľudia vnímať. Pri brandingu je možné uplatňovať viacero prístupov…
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